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Sunnyhealth

Microdiet Product & Track Record

Product Features

Drink

Drink

Risotto and Pasta

Risotto and Pasta

Cereal

Cereal

Global Presence

  • Microdiet was born in the United Kingdom and has since been sold in 41 countries around the world.
  • We started selling Microdiet in Japan as a general distributor.
  • When the British company that originally owned the brand withdrew from the project, we, being the most successful international partner, acquired its global brand ownership. Today, the company sells in Japan, China, Taiwan, and Malaysia.
  • We are currently considering too sell Microdiet around the world once again and are looking for international sales and licensing partners.
Global Presence

Distribution Channels

Distribution Channels

Distribution Channels | Medical Institutions

Medical Institutions

Our success story started with a new product discovery that ushered our company towards a brighter future. It all started in 1983 with a meeting with Dr Stodi's team at the University of Surrey in the UK. They had developed a revolutionary therapeutic diet for obesity.

In 1989, after extensive research, it was decided that the product will be exclusively sold in Japan . It was an instant hit, and today, it is used in over 1,000 medical institutions.

In 2006, we collaborated with eight international medical universities to conduct research on specific diets to help tackle diabetes. The research revealed some groundbreaking results.

Distribution Channels | Enterprises

  • As obesity is linked to a variety of health issues, employers' costs from obese employees are increasing. So, preventing obesity can offer major benefits to employers.
  • We provide specific health guidance to large companies and health insurance associations in a variety of industries and help their employees with weight management and dieting using Microdiet.
Enterprises

Partnership Opportunities

Based on our company's domestic sales channels in Japan, we are looking for new business opportunities in collaborating with companies around the world. We are interested in the following two areas.

  1. Business alliances with Startups that have innovative products & technology to market their products in Japan, through our established market channels.
  2. Overseas partners to market Microdiet outside Japan.
Partnership Opportunities

Track Record of Microdiet

  1. Total domestic sales in Japan = 243.2 billion JPY*
    *(Conversion of USD 1 = JPY 114 is about USD 2.134 billion)
  2. Total sales =140 million meals
  3. Total number of customers =1.3 million customers

Track Record

Track Record

We own an established customer base of 3.6million today.

We are now looking for products & services from overseas to purpose to our customers for their wellness & beauty.

Awords

Awords
  1. *1 Fuji Keizai CO., LTD. 2002-2011 Manufacturer Achievement (inspected 12/2012)
    H.B. Foods Marketing Handbook - Function-Oriented Food Edition (Diet Category Health Food Sector)
  2. From 08/1995-07/2012 (inhouse research)
  3. Investigative Body: Planning for you Inc. Research Partner: The Japan Food Analyst Association
    Survey Period: 1/31/2012 Research Object: 100 food analysts Investigation Method: Central location test (CLT)